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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Instructor Center

Contents:

Chapter 1: Overview of Consumer Behavior: Production, Consumption, and Disposition
Chapter 2: Consumer Behaviors and Marketing Strategies
Chapter 3: Learning about Consumers
Chapter 4: The Changing World of Consumption
Chapter 5: The Meaning and Nature of Culture
Chapter 6: Economic and Social Structures
Chapter 7: The Self and Selves
Chapter 8: Lifestyles: Component Consumption Sub-Cultures
Chapter 9: Perception: Worlds of Sensation
Chapter 10: Acquiring Things
Chapter 11: Why Do People Buy? Needs, Motivations and Involvement
Chapter 12: Experience, Learning and Knowledge
Chapter 13: Attitude Models and Consumer Decision Making
Chapter 14: Organization and Household Consumer Behaviors
Chapter 15: Interpersonal Influence
Chapter 16: Consumer Innovation
Chapter 17: Consumer Satisfaction
Chapter 18: Consumption Meanings
Chapter 19: Disposition, Recycling, Reuse


McGraw-Hill/Irwin




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