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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Acquiring Things

Chapter Outline

  1. Learning Objectives
  2. Opening Vignette: Bartering in Russia
  3. Introducing Acquisition
    1. Overview
    2. Acquisition Models
    3. Social Exchange
  4. Purchases
    1. Purchase Decisions
    2. Impulse Purchases
    3. Managing and Controlling Processes
  5. Countertrade and Gift Barter
  6. Gift Giving and Receiving
    1. Gift Exchange in Cross-Cultural Perspective
    2. Types of Gift Exchange
    3. The Power of Gifts and Marketing Implications
  7. Summary




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