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1 | |
_______________ are key internal factors that shape individual consumer choices. |
| | A) | Behaviors |
| | B) | Attitudes |
| | C) | Identifications |
| | D) | Preferences |
| | E) | Compliance's |
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2 | |
_____________________ provide a description of how consumer information processing (including cognition's and emotions) influence consumer choice processes. |
| | A) | Noncompensatory models |
| | B) | Multiattritude attitude models |
| | C) | Attitude models |
| | D) | Fishbein model |
| | E) | Persuasion knowledge models |
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3 | |
________________ are thoughts linking an object to some feature or characteristic. |
| | A) | Affect |
| | B) | Beliefs |
| | C) | Cognition |
| | D) | Attitude strength |
| | E) | Conjoint analysis |
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4 | |
Which of the following is not a major function of attitudes: |
| | A) | value expressive |
| | B) | ego defensive |
| | C) | utilitarian |
| | D) | identification |
| | E) | knowledge |
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5 | |
The ____________________________ refers to a consumer's central values or self-concept. |
| | A) | utility function |
| | B) | value-expressive function |
| | C) | knowledge function |
| | D) | preference function |
| | E) | relational function |
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6 | |
In a Western cultural context, the ______________________ of attitude serves to protect the person from threats or internal feelings of threat. |
| | A) | ego-defensive function |
| | B) | constructive choice function |
| | C) | balance theory function |
| | D) | knowledge function |
| | E) | inference making function |
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7 | |
________________ refers to the beliefs a consumer has about an attitude object. |
| | A) | Affect |
| | B) | Behavior |
| | C) | Cognition |
| | D) | Choice |
| | E) | Desire |
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8 | |
According to the standard hierarchy, consumer choices come in the following order: |
| | A) | affect, cognition, then behavior |
| | B) | cognition, affect, then behavior |
| | C) | behavior, cognition, then affect |
| | D) | cognition, behavior, then affect |
| | E) | affect, behavior, then cognition |
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9 | |
Which of the following is not one of the related processes through which attitudes are formed? |
| | A) | attention |
| | B) | compliance |
| | C) | identification |
| | D) | internalization |
| | E) | none of the above |
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10 | |
An internal state of ___________________________ results when there is a discrepancy between behavior and attitude. |
| | A) | attitude strength |
| | B) | cognitive dissonance |
| | C) | persuasion |
| | D) | cognitive consistency |
| | E) | conjunctive rule |
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11 | |
______________________ describes how people observe their own behavior and use these observations to shape their own attitudes. |
| | A) | Social judgment theory |
| | B) | Self-perception theory |
| | C) | Functional theory of attitudes |
| | D) | Expected utility theory |
| | E) | Utility functions |
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12 | |
____________________ stipulates that people understand the world by matching up new stimuli with information that is already stored in memory. |
| | A) | Endowment effect theory |
| | B) | Behavioral intentions theory |
| | C) | Constructive choice processes theory |
| | D) | Social judgment theory |
| | E) | Satisficing decisions theory |
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13 | |
_________________________ specify that consumers' attitudes about brands depend on the beliefs they have about a group of brand attributes. |
| | A) | Evoked set models |
| | B) | Choice models |
| | C) | Multi-attribute attitude models |
| | D) | Attitude models |
| | E) | Experiential hierarchy of effects models |
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14 | |
The _________________________ is called the theory of reasoned action. |
| | A) | Fishbein model |
| | B) | Extended Fishbein model |
| | C) | Inference making model |
| | D) | Persuasion knowledge model |
| | E) | Relational heuristic model |
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15 | |
________________ refers to an active attempt to change individual attitudes. |
| | A) | Persuasion |
| | B) | Attention |
| | C) | Awareness |
| | D) | Behavior |
| | E) | Compliance |
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21 | |
Attitudes are important because they reflect what consumers think and feel. |
| | A) | True |
| | B) | False |
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22 | |
The utilitarian function is based on wants and needs. |
| | A) | True |
| | B) | False |
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23 | |
In many cultures, including the U.S. and Western Europe, consumers don't attempt to project their self-concept to the external world. |
| | A) | True |
| | B) | False |
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24 | |
. An attitude can serve more than one function; but, typically, one function will dominate. |
| | A) | True |
| | B) | False |
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25 | |
The term's "attitude" and "behavior" are synonymous. |
| | A) | True |
| | B) | False |
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26 | |
The low-involvement hierarchy shares some elements in common with the standard hierarchy, but it specifies that consumer responses occur in a different order. |
| | A) | True |
| | B) | False |
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27 | |
Although the experiential hierarchy is sometimes referred to as the do-feel-learn sequence, these kinds of consumer choices prove more difficult to de-compose into individual stages than is the case with products that are purchased following the standard hierarchy. |
| | A) | True |
| | B) | False |
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28 | |
When consumers make decisions, they form attitudes about brands, but they do not form attitudes about products. |
| | A) | True |
| | B) | False |
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29 | |
It is generally agreed that commercials have the potential to stimulate at least two kinds of positive emotions: pleasure and arousal. |
| | A) | True |
| | B) | False |
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30 | |
When attitudes are internalized, typically though a more complex process than mere conditioning, they become part of a person's value system. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education