 |
1 | |
A ____________ refers to two or more individuals who have certain implicitly or explicitly defined relationships to one another such that their behavior is interdependent. |
| | A) | buying center |
| | B) | group |
| | C) | buy class |
| | D) | commitment |
| | E) | gender-role orientation |
|
|
2 | |
We can define ________________________ as the pattern of shared values and beliefs that help individuals understand organizational functioning and thus provide norms for behavior in the organization. |
| | A) | organization culture |
| | B) | direct socialization |
| | C) | concept-oriented communication style |
| | D) | consumer socialization |
| | E) | households |
|
|
3 | |
____________ are those individuals who do extraordinary things under the circumstances and who embody the culture's ethic of success. |
| | A) | Fictive kin |
| | B) | Boomerang kids |
| | C) | Heroes |
| | D) | Nuclear family |
| | E) | Governmental consumers |
|
|
4 | |
_______________________ help to express values, beliefs, status and well being at different times during the year and in different ways. |
| | A) | Rituals |
| | B) | Life transition rituals |
| | C) | Informal groups |
| | D) | Formal groups |
| | E) | Performances |
|
|
5 | |
Which of the following is not in the buying center, involved in the decision process: |
| | A) | initiator |
| | B) | gatekeeper |
| | C) | mediator |
| | D) | decider |
| | E) | buyer |
|
|
6 | |
_______________ refers to the ability of one partner in an exchange relationship to impose its preferences on the other party. |
| | A) | Role burden |
| | B) | Role specialization |
| | C) | Role conflict |
| | D) | Power |
| | E) | Trust |
|
|
7 | |
The ______________________ consists of all the individuals and organizations that acquire goods and services to use in the production of other products or services that are sold, rented, or supplied to others. |
| | A) | indirect production |
| | B) | industrial market |
| | C) | indirect socialization |
| | D) | power-dependence |
| | E) | modified rebuy |
|
|
8 | |
One difference between industrial and reseller markets is the importance of ________________ to resellers. |
| | A) | membership |
| | B) | role specialization |
| | C) | assortment |
| | D) | communication style |
| | E) | cooperative groups |
|
|
9 | |
__________________ comprise individuals related by blood, marriage, adoption and emotional commitment. |
| | A) | Families |
| | B) | Domestic groups |
| | C) | Cooperative groups |
| | D) | Contractual relationships |
| | E) | Family Life Cycle |
|
|
10 | |
A useful conceptual tool for marketers and consumer policy activists is that of the developmental cycle of domestic groups or, as marketers term it, the ______________________. |
| | A) | involuntary membership |
| | B) | family life cycle |
| | C) | domestic groups |
| | D) | consumer friends |
| | E) | voluntary membership |
|
|
11 | |
_____________________ refers to imparting the values, norms, beliefs, and procedures associated with behaving as competent consumers in a given cultural setting. |
| | A) | Organizational culture |
| | B) | Nuclear family |
| | C) | Consumer socialization |
| | D) | Household Resource Mapping |
| | E) | Gender-role orientation |
|
|
12 | |
____________________ involves children accompanying their parents on shopping trips. |
| | A) | Co-shopping |
| | B) | Cooperative relationships |
| | C) | Day care activities |
| | D) | Involuntary membership |
| | E) | Family |
|
|
13 | |
__________________________ recognizes that all households face the problem of allocating scarce resources to competing consumption projects that benefit members of the household differently. |
| | A) | Purchasing power |
| | B) | Role specialization |
| | C) | Organizational resources |
| | D) | Household resource mapping |
| | E) | Concept-oriented communication |
|
|
14 | |
Consumer researchers ask what kinds of decisions are made by a group or coalition in the household, called ____________ , or joint decisions. |
| | A) | automatic |
| | B) | syncratic |
| | C) | power rule |
| | D) | co-dependent |
| | E) | commitment |
|
|
15 | |
One way households cope simultaneously with individual interest and potential disagreements in purchase and consumption decisions is through ______________. |
| | A) | socio-oriented management |
| | B) | conflict-management strategies |
| | C) | role specialization |
| | D) | domestic group indulgence |
| | E) | socio-oriented communication |
|
|
21 | |
Group size is a structural dimension that may vary over the phases of the circle of consumption. |
| | A) | True |
| | B) | False |
|
|
22 | |
Groups characterized by infrequent interpersonal contact are referred to as primary groups. |
| | A) | True |
| | B) | False |
|
|
23 | |
Mission statements, organizational stories, slogans, rituals, and other symbolic processes help create the organization culture. |
| | A) | True |
| | B) | False |
|
|
24 | |
Organizational consumers are often relatively inelastic. |
| | A) | True |
| | B) | False |
|
|
25 | |
Newly Industrialized Countries in the Pacific Rim provide good examples of strong inter-organizational alliances. |
| | A) | True |
| | B) | False |
|
|
26 | |
Power derives from having critical resources and from controlling alternative sources of those resources. |
| | A) | True |
| | B) | False |
|
|
27 | |
Commitment refers to an enduring desire to maintain a valued relationship. |
| | A) | True |
| | B) | False |
|
|
28 | |
Domestic groups are the least important unit of analysis for consumer behavior because they make most acquisition, consumption, and disposition decisions. |
| | A) | True |
| | B) | False |
|
|
29 | |
Single-parent households now account for at least 8.1 percent of all households in North America, 6.4 percent in Great Britain, and 9 percent in Australia. |
| | A) | True |
| | B) | False |
|
|
30 | |
In developing countries and NICs, and even in Europe, which is more wedded to tradition than the newer nations of North America and the Pacific, young people are often less innovative than their parents and lag behind in the adoption of new goods and services. |
| | A) | True |
| | B) | False |
|
2002 McGraw-Hill Higher Education