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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Disposition, Recycling, Reuse

Multiple Choice Quiz

Answer all the questions





1

A "green" approach for minimizing the waste generated by consumption is through _________________.
A)model of disposition
B)green products
C)recycling
D)deconsumption
E)psychological reactance
2

For disposition to lead to new production, as in recycling, marketers and governments are often faced with the problem of creating and managing what we call a ________________________.
A)backward channel of disposition
B)biospheric orientation
C)sustainable marketing plan
D)product biography
E)time-marked goods process
3

___________________ occurs when a product is re-used by the consumer for its original purpose or for a different purpose.
A)Simple re-use
B)Donation
C)Recycling
D)Storage
E)Reactance
4

Secondhand reuse of products takes place when a product is given away--as a gift or through inheritance to friends, family, or even strangers--or sold to another household for another product. This kind of transaction is called _____________________.
A)pre-inheritance
B)prisoner's dilemma
C)lateral recycling
D)simple re-use
E)close-loop manufacturing
5

Some products may acquire additional meanings or value by virtue of their _________________, the history of their movement in and out of markets and from one consumer to another.
A)product biography
B)sustainable marketability
C)psychological reactance
D)model of disposition
E)de-consumption
6

In a fourth disposition chain, ______________________, the product ingredients are broken down and used to manufacture new products.
A)speical treatment
B)simple re-use
C)second hand re-use
D)resource recovery
E)recyclying
7

Losing a wedding ring down a drain, getting burgled, poverty or illness compelling us to sell favored possessions; or giving up household goods in a divorce are all examples of:
A)voluntary acquisition
B)involuntary disposition behaviors
C)sustainable existence behaviors
D)biospheric orientation behaviors
E)personal destiny behaviors
8

The U.S. has been accused of being a _____________________, one in which people's first thought is to discard rather than reuse or recycle unwanted possessions.
A)waste-maker society
B)close-loop manufacturing society
C)psychological reactance society
D)institutional society
E)conspicuous consumption society
9

At ___________________, consumers get together in informal markets to buy or trade their used goods.
A)garage sales
B)church bazaars
C)flea market rally's
D)good will parties
E)swap meets
10

Internet auction sites, such as eBay, can be viewed as _______________________ that facilitate lateral recycling.
A)simple re-use
B)electronic flea markets
C)automated recycling
D)cyber donations
E)information systems storage
11

Attitudes toward the _________________ of goods and services to others vary widely around the world.
A)facilitating
B)transfer
C)alliance
D)donation
E)function
12

One form of gift disposition, ________________, provides numerous business opportunities and is an important household consumer behavior.
A)recycling
B)presents
C)inheritance
D)donation
E)charity
13

In south Asia and Africa, dowry and bride wealth constitute two contrasting forms of what we might call __________________, living bequests of household resources.
A)prisoner's dilemma
B)preinheritance
C)advancements
D)financial allocations
E)psychological reactance
14

_________________ (e.g., trophies, souvenirs, awards, religious artifacts, wedding gifts, photos) remind us who we once were, invite comparison with who we are now, and highlight how we have changed.
A)Close-looped manufacturing
B)Green segments
C)Sustainable marketing
D)Time-marked goods
E)Simple re-use

Fill in the Blanks:



15

Business opportunities for _________________________ , that is those who link back to producers, show signs of continued development.
A)backward channel members
B)disposition tactical members
C)institutional green members
D)environmentally responsible members
16

______________________ takes place when the ownership for the used products is first transferred to an intermediary before distribution to new users.
A)Second hand reuse
B)Second hand trade
C)Simple reuse
D)Sustainable marketing
17

Interest in _______________________, where simplified recycling is built into products from the design phase on, is developing in Scandinavia, Germany, and to a lesser extent Japan.
A)special treatment
B)backward channel of disposition
C)resource recovery
D)close-loop manufacturing
18

__________________ is a response to a threat to behavioral freedom.
A)Cathartic disposition
B)Symbolic disposition
C)Physical reactance
D)Psychological reactance
19

____________________, are consumers whose acquisition behavior is affected by proenvironment attitudes and behaviors.
A)Green segments
B)Green psychological profilers
C)Green orientations
D)Green products



20

Disposition is an inevitable part of the wheel of consumption, and there are a variety of markets and professionals devoted to managing disposition, including auctions, demolition specialists, flea markets, and mortuaries.
A)True
B)False
21

While it might be unpleasant to analyze the contents of people's garbage, such an analysis can furnish valuable information about the product preferences, repeat purchase behavior, and brand loyalty.
A)True
B)False
22

Disposition is not so much of a process as an event.
A)True
B)False
23

Although Ben Franklin was the first U.S. sage to call for solid-waste disposal ordinances, it wasn't until the twentieth century that organized waste disposal became routine in the U.S.
A)True
B)False
24

The 1950's and 1960's were the heyday of the returnable soft-drink bottle in the U.S.
A)True
B)False
25

In the disposition process, supply and demand is reversed.
A)True
B)False
26

The most intense and long-lasting reactions to burglary are found among women, the elderly, singles, and the poor.
A)True
B)False
27

Between 1995 and 2000, nearly $5 trillion was passed on to baby boomers in the form of bequests.
A)True
B)False
28

In the European Community and in North America, recycling is written into national regulatory law.
A)True
B)False
29

Rubber, especially vulcanized rubber used in tires, is one of the easiest products to recycle.
A)True
B)False




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