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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Lifestyles: Component Consumption Sub-Cultures

Chapter Outline

  1. I.Opening Vignette
  2. II.Introduction
  3. III.Product Constellations and Product Complementarity
  4. IV.Psychographics and Lifestyle
    1. Uses of Lifestyle segmentation
    2. VALS, LOVs, and Other Psychographic Segmentation Schemes
    3. Beyond Psychographics: Geodemographic Methods
  5. V.Shifting Lifestyles
  6. VI.Criticisms of Lifestyles Research
  7. VII.A Cultural Perspective on Lifestyles Research
  8. VIII.Summary




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