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Feature Summary- Emphasizes the necessity of being a critical consumer of research and being able to conduct basic research projects.
- Includes a complete chapter (5) on ethics. Also included are "Ethical Insights" boxes (detailed below) which provide coverage of ethics throughout the book.
- Provides well-balanced coverage of qualitative and quantitative research.
- Focuses on real life examples drawn from communication research.
- Contains strong coverage of the ways new technologies are being used in communications research. The "Using the Internet" boxes (detailed below) and sections of Chapter 2 on using library resources and web-based information to start the research process demonstrate the incorporation of this theme throughout the text.
- Part 3, "Reading and Writing Research Reports," provides instruction for writing research reports for both qualitative and quantitative research.
- Chapters 11-12 provide coverage of how to read and interpret statistics.
- The text includes abundant pedagogy, including chapter checklists that conclude each chapter and an end-of-book glossary. Also included is an extensive box program, outlined below.
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2001 McGraw-Hill Higher Education