Student Center
|
Instructor Center
|
Information Center
|
Home
Persuasion In The Media Age
Student Center
Case Studies
Flashcards
Glossary
Choose a Chapters
Chapters 1
Chapters 2
Chapters 3
Chapters 4
Chapters 5
Chapters 6
Chapters 7
Chapters 8
Chapters 9
Chapters 10
Chapters 11
Chapters 12
Chapters 13
Chapters 14
Chapters 15
Chapters 16
Multiple Choice Quiz
Internet Exercises
Web Links
Feedback
Help Center
Persuasion and Language
Multiple Choice Quiz
1
The "Great Symbol Drain," according to Postman, refers to
A)
the removal of certain words from our language because of political correctness.
B)
the loss of meaning for patriotic, religious, or spiritual symbols.
C)
the use of strategic ambiguity in language.
D)
an aspect of dramatism.
2
The negative, according to Burke,
A)
is a pessimistic view of the world.
B)
results in moral action.
C)
is the same as doublespeak.
D)
all of the above.
3
Which pentadic term refers to the means by which an action occurs?
A)
motive
B)
attitude
C)
agent
D)
agency
4
The end result of comic purification is
A)
purification.
B)
the pentad.
C)
enlightenment.
D)
doublespeak.
5
Personified language
A)
uses an individual to embody the persuader's message.
B)
is tailored to the audience member.
C)
reveals information about the persuader's personal convictions.
D)
is informal.
6
Synecdoche refers to
A)
the use of self-disclosive language.
B)
the use of conversational language.
C)
the reduction of information to a visual image.
D)
the representation of large amounts of information by a short part of the whole.
7
Pseudoevents relate to
A)
personification.
B)
verbal distillation.
C)
conversational language.
D)
visual dramatization.
8
An ideograph, according to McGee,
A)
is a word or phrase that contains ideological commitment.
B)
is visually dramatic.
C)
is a metaphor.
D)
all of the above.
9
Which form of purification is achieved when an individual labels someone else responsible for guilt?
A)
scapegoating
B)
personification
C)
verbal distillation
D)
mortification
10
Humans
A)
invented the negative.
B)
are invented by the negative.
C)
misuse symbols.
D)
all of the above.
2002 McGraw-Hill Higher Education
Any use is subject to the
Terms of Use
and
Privacy Policy
.
McGraw-Hill Higher Education
is one of the many fine businesses of
The McGraw-Hill Companies
.