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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran


Table of Contents

Introduction to Mass Communication, 2/e
By Stanley J. Baran

Chapter 1 Mass Communication, Culture, and Mass Media
Chapter 2 Media Literacy and Culture
Chapter 3 The Internet
Chapter 4 Books
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Film
Chapter 8 Radio and Sound Recording
Chapter 9 Television
Chapter 10 Public Relations
Chapter 11 Advertising
Chapter 12 Theories of Mass Communication
Chapter 13 Mass Communication Research and Effects
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media