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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran
Mass Communication, Culture, and Mass Media

Learning Objectives

1.

Defining communication, mass communication, mass media, and culture.

2.

Understanding the relationship between communication, mass communication, and culture.

3.

Providing the basis for evaluating the impact of technology and economics on the communication/culture relationship.

4.

Providing a broad overview of current trends in mass communication.








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