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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Advertising

Learning Objectives

1.

Introduce students to the history and development of the advertising industry.

2.

Detail contemporary criticisms and defenses of advertising.

3.

Analyze how the organizational and economic nature of the contemporary advertising industry shapes the content of advertising.

4.

Detail the relationship between advertising content and its consumers.

5.

Improve the media literacy skills of students when they are consuming advertising.