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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Mass Communication Research and Effects

Learning Objectives

1.

Introduce students to the history and development of mass communication research.

2.

Detail the various types of research employed by mass communication researchers and the kinds of conclusions to which this research leads.

3.

Examine a number of controversial effects issues, such as violence and the mediaís impact on the electoral process.

4.

Improve studentsí ability to interpret the findings of mass communication research.