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Introduction to Mass Communication, 2/e
Stanley J. Baran
The Internet
Learning Objectives
1.
Introduce students to the history and development of the Internet.
2.
Detail the potential cultural value of the Internet and the implications of censorship and commercialization.
3.
Analyze how the organizational and economic nature of the contemporary Internet industry shapes its contents.
4.
Detail the alterations in the nature of mass communication made possible by the Internet.
5.
Introduce students to a number of social and cultural problems posed by the Internet and related emerging technologies.
6.
Detail the relationship between these new media and their various users and audiences.
2002 McGraw-Hill Higher Education
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