| Between One and Many: The Art and Science of Public Speaking, 4/e Steven R. Brydon,
California State University, Chico Michael D. Scott,
California State University, Chico
Persuasive Speaking
Learning ObjectivesAfter reading this chapter and reviewing the learning resources on your CD-ROM and at the Online Learning Center, you should be able to:
1Describe how your assessment of the audience and situation is important to persuasive speaking. |
| | | 2Describe the four goals persuasive speeches are designed to achieve. |
| | | 3Analyze the audience of a persuasive message in terms of cultural, demographic, and individual diversity. |
| | | 4Define ethos, logos, and pathos. |
| | | 5Achieve persuasiveness through the use of speaker credibility. |
| | | 6Describe the process of elaborated thinking in relation to persuasion. |
| | | 7Demonstrate how to use first-, second-, and third-order data as evidence in a persuasive speech. |
| | | 8Explain the rationale for presenting a two-sided persuasive message, and construct a two-sided persuasive message. |
| | | 9Demonstrate how certain types of persuasive appeals are linked to audience members' emotions and primitive beliefs. |
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