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Story-Into-Theory
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Consider the opening story of the chapter. Reflecting on the information presented, respond to the following two questions and relate them to the chapter content.



1

Evaluate the symbol exchanges in the story of Fran Callahan (for example, the gossip about Jewelry Plus, the new dress code, the nickname for her new boss, and so forth) using Hatch's category system (in Table 16.1). How do these symbols reveal the two organizations' values?
2

Choose any two of the performances listed in Table 16.2 and apply them to the story of Fran Callahan. What does this analysis enable you to say about the organizations of Grace Jewelers and Jewelry Plus? In other words, what does the Organizational Culture Theory help us to see about organizational communication?







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