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Learning Objectives
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Upon completion of Chapter Four, the student should be able to:
1.
Explain the traditional model of scientific research.
2.
Understand the differences among and the benefits of quantitative, qualitative, and triangulation methodology.
3.
Recognize the differences between inductive and deductive logic.
4.
Construct a testable hypothesis.
5.
Develop a study to investigate a particular communication phenomenon.







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