Robert D. Hisrich,
Thunderbird School of Global Management Mathew J. Manimala,
Indian Institute of Management Bangalore Michael P. Peters,
Boston College Dean A. Shepherd,
Indiana University - Bloomington
ISBN: 1259001636 Copyright year: 2010
Entrepreneurship is recognised as an indispensable driver of economic growth, productivity, and employment. This new Special Indian Edition continues to provide information on the process of formulating, planning, and implementing a new venture. The text addresses the dynamics of today’s entrepreneurial challenges and acutely balances modern theory and practice. With a single goal of injecting fresh perspectives and supplementing set standards, the book compliments students and teachers alike.
New trends: Coverage on new trends such as Green and Clean Energy, Organic Orientation, Economic and Social Entrepreneurship and Entrepreneurial Entry Strategies.
Entrepreneurial Profiles: Every chapter begins with two entrepreneurial geniuses – an international and an Indian.
Cases: The book comprises 17 comprehensive book-end cases in international context for case-based discussion in class. To further facilitate classroom teaching, 20 Indian cases are provided on the companion website exclusively for instructors.