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| 1 | |
In the concept stage, the refined idea is tested to determine consumer acceptance. |
| | A) | True |
| | B) | False |
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| 2 | |
Innovations such as: penicillin, the steam engine, the computer, the airplane, the automobile, the Internet, and nanotechnology are all classified as technological innovations. |
| | A) | True |
| | B) | False |
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| 3 | |
In the collective notebook method, participants consider the problem and its possible solutions, recording ideas at least once, but preferably three times, a day. |
| | A) | True |
| | B) | False |
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| 4 | |
Problem inventory analysis involves the identification of everything wrong with an idea, followed by a discussion of ways to overcome these problems. |
| | A) | True |
| | B) | False |
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| 5 | |
In brainstorming, quality of ideas is desired – the fewer the individuals coming up with good ideas, the greater the likelihood of the emergence of useful ideas. |
| | A) | True |
| | B) | False |
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| 6 | |
__________ is software that accepts product orders and automatically calculates and totals customers' orders based on the product availability information. |
| | A) | Customer feedback software |
| | B) | Secure server |
| | C) | Shopping cart |
| | D) | Credit card payment |
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| 7 | |
In which stage is consumer reaction to the physical product/service determined? |
| | A) | Concept Stage |
| | B) | Idea Stage |
| | C) | Product Development Stage |
| | D) | Test Market Stage |
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| 8 | |
Which creative problem solving technique develops a new idea by looking at the positives and negatives? |
| | A) | Reverse Brainstorming |
| | B) | Free association |
| | C) | Attribute listing |
| | D) | Big-Dream approach |
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| 9 | |
All of the following except _____ is desirable when brainstorming is in process. |
| | A) | idea combination and improvement |
| | B) | criticism |
| | C) | generating a large quantity of ideas |
| | D) | "freewheeling" |
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| 10 | |
Which of following creative problem solving method starts with a problem statement that is neither too broad nor too narrow? |
| | A) | Brainwriting |
| | B) | Brainstorming |
| | C) | Gordon Method |
| | D) | Reverse Brainstorming |
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