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Web Quizzes
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1
If the entrepreneur closely monitors the progress of the existing plan, he or she need not be concerned about contingencies.
A)True
B)False
2
If the market for a new venture is highly concentrated, it is advisable to consider direct sales.
A)True
B)False
3
During situation analysis, the entrepreneur should provide a review of past performance of the product and the company.
A)True
B)False
4
While a marketing plan may enable the entrepreneur to understand and recognize the critical issues, it may not help in the event of any change in the environment.
A)True
B)False
5
Gathering information from primary sources is the first step in market research.
A)True
B)False
6
Monitoring ___________ during the implementation of the marketing plan allows the entrepreneur to establish controls on the process.
A)sales data
B)research data
C)consumer data
D)technical data
7
Advertising and promotion for the business-to-business market involve all of the following EXCEPT:
A)indirect sales
B)trade magazine advertising.
C)direct sales.
D)trade shows.
8
What is a target market?
A)A group of customers a venture reaches by accident.
B)All consumers who purchase the venture's product.
C)A specific group of potential customers toward which a venture aims its marketing plan.
D)A chain of discount stores.
9
Which of the following is NOT a characteristic of a marketing plan?
A)It should provide a strategy.
B)It should be based on facts and valid assumptions.
C)It should be flexible.
D)It should be long and detailed.
10
Which of the following is NOT an example of collecting primary data?
A)Observation
B)Using the Internet
C)Interviewing
D)Focus groups





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