 | Learning Objectives
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- Explain why it might make sense to vary the attributes of a product from country to country.
- Recognize why and how a firm's distribution strategy might vary among countries.
- Identify why and how advertising and promotional strategies might vary among countries.
- Explain why and how a firm's pricing strategy might vary among countries.
- Describe how the globalization of the world economy is affecting new-product development within the international business firm.
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