Chapter 1

Introduction

Part One Industry Dynamics of Technological Innovation

Chapter 2

Sources of Innovation

Chapter 3

Types and Patterns of Innovation

Chapter 4

Standards Battles and Design Dominance

Chapter 5

Timing of Entry

Part Two Formulating Technological Innovation Strategy

Chapter 6

Defining the Organization's Strategic Direction

Chapter 7

Choosing Innovation Projects

Chapter 8

Collaboration Strategies

Chapter 9

Protecting Innovation

Part Three Implementing Technological Innovation Strategy

Chapter 10

Organizing for Innovation

Chapter 11

Managing the New Product Development Process

Chapter 12

Managing New Product Development Teams

Chapter 13

Crafting a Deployment Strategy