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Appendices Supplements
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Appendix - Pretesting Options and Discoveries (20.0K)

Appendix - How the Research Industry Works (24.0K)

Appendix - Bibliographic Database Searches (38.0K)

Appendix - Advanced Searches (21.0K)

Appendix - Complex Experimental Designs (22.0K)

Appendix - Test Markets (28.0K)

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=png::::/sites/dl/free/1259918939/1106845/PDF_symbol.png','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (0.0K)</a>Appendix - Multivariate Analysis (172810.K)








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