About the Australian authors

Gayle Kerr
It was her passion for advertising that attracted Gayle to her career path. She loved the excitement of the industry and the thrill of seeing her writing produced in print or on television. After more than a decade working as a copywriter in agencies in Brisbane, she found a new audience for her communication skills as a lecturer and tutor in copywriting. Gayle now shares her passion for advertising as a professor in advertising and IMC at the Queensland University of Technology, where she teaches in the areas of advertising management, advertising campaigns, digital and social media and IMC. Gayle won an Australian Government Citation for Outstanding Contribution to Student Learning 2013 and the QUT Vice- Chancellor’s Award for Excellence in Leadership 2012. Gayle’s PhD was the first in Australia in the area of IMC and was acknowledged in the US industry magazine Marketing News. Since then, she has published extensively in the area of advertising regulation, advertising management, IMC, social and digital media and in educational issues relating to advertising and IMC. Gayle was the founding president of the Australia and New Zealand Academy of Advertising (ANZAA), an academic association designed to improve advertising education in Australia and New Zealand. Internationally, Gayle was the first non-US academic to be honoured with the American Academy of Advertising (AAA) Billy I. Ross Award for Education in 2012. She has also served on the Executive Committee of the AAA from 2013–2015. Gayle is also Deputy Editor of a leading international journal, the Journal of Marketing Communications. Her passion for advertising continues to grow.

Irene H Powell
Irene was senior lecturer and former deputy head and director of teaching in the Department of Marketing at Melbourne’s Monash University. She received her honours degree in marketing from Strathclyde University in Scotland and her masters degree in communications from Monash University. Irene’s teaching interests are in integrated marketing communication, advertising and the media industry. She began her academic career at Manchester Metropolitan University in the UK. Prior to this Irene gained marketing management experience in the dairy industry in the UK, with responsibility for communication strategy, advertising and promotion. She has also managed an advertising agency. Irene’s research interests are in the fields of marketing communication, advertising, integration and marketing skills development, with publications in the Journal of Advertising, Journal of Marketing Management, Journal of Business Research, Journal of Marketing Education and in the series ‘Research in Management Education and Development’. While at Monash University, Irene has been awarded the Vice- Chancellor’s Award for Excellence in Team-based Educational Development and the Business/ Higher Education Round Table Award for Outstanding Achievement in Collaboration with Industry.

About the contributing authors

David Waller
David Waller is a senior lecturer in the School of Marketing, University of Technology, Sydney. David received a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a PhD from the University of Newcastle. He has over 20 years’ experience teaching marketing and advertising subjects at several universities in Australia, including University of Newcastle, University of New South Wales and Charles Sturt University. Prior to his academic career David worked in the film and banking industries. His research has included projects on marketing communications, advertising agency–client relationships; controversial advertising; international advertising; marketing ethics; and marketing education. He has published over 60 refereed articles in academic journals, including the Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, International Journal of Advertising, Journal of Business Ethics and Journal of Marketing Communications. David has also authored/co-authored several textbooks and workbooks that have been used in several countries in the Asia–Pacific region, and is a regular presenter at local and international conferences.

Robina Xavier
Robina Xavier has more than 20 years’ experience in public relations practice and education. She is a Professer and the Executive Dean at the QUT Business School in Brisbane, which offers undergraduate, postgraduate and research-based public relations programs. After starting her career with the federal government in Canberra, Robina moved to consulting, working primarily with private and public sector clients on investor relations and issues management. Before joining QUT, she managed the corporate and finance division for Turnbull Fox Phillips in Queensland. Her teaching experience spans undergraduate, postgraduate and executive education programs. Robina’s research interests include crisis management, investor relations and public relations planning and evaluation. Her research work has been showcased at national and international conferences and in academic and industry journals. Robina has played an active role in the Public Relations Institute of Australia (PRIA), having been a former national state president and chair of the National Education Committee. She is a Fellow of the PRIA and a Senior Fellow of the Financial Services Institute of Australasia.

About the original authors

Dr George E Belch
George E Belch is Professor of Marketing and Chair of the Marketing Department at San Diego State University, where he teaches integrated marketing communications, strategic marketing planning and consumer/ customer behaviour. He received his PhD in marketing from the University of California, Los Angeles. Dr Belch’s research interests are in the areas of consumer processing of advertising information as well as managerial aspects of integrated marketing communications. He has authored or co-authored more than 30 articles in leading academic journals, including Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising and Journal of Business Research. In 2000, he was selected by the Marketing Educators Association as Marketing Educator of the Year for his career achievements in teaching and research. He received the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2003. Dr Belch has taught in executive education and development programs for various universities around the world. He has also conducted seminars on integrated marketing communications as well as marketing planning and strategy for a number of multinational companies including Sprint, Microsoft, Qualcomm, MP3.com , Fluor Daniel, Square D Corporation, Armstrong World Industries, Sterling Software, Siliconix and Texas Industries.

Dr Michael A Belch
Michael (Mickey) A Belch is a Professor of Marketing at San Diego State University and Co-director of the Centre for Integrated Marketing Communications at San Diego State University. He received his undergraduate degree from Penn State University, his MBA from Drexel University and his PhD from the University of Pittsburgh. Before entering academia he was employed by General Foods Corporation as a marketing representative, and has served as a consultant to numerous companies, including McDonald’s, Whirlpool Corporation, Senco Products, GTI Corporation, IVAC, May Companies, Phillips-Ramsey Advertising and Public Relations and Dailey & Associates Advertising. He has conducted seminars on integrated marketing and marketing management for a number of multinational companies and has also taught in executive education programs in France, Amsterdam, Spain, Chile, Argentina, Colombia, China and Slovenia. He is the author or co-author of more than 40 articles in academic journals in the areas of advertising, consumer behaviour and international marketing, including Journal of Advertising, Journal of Advertising Research and Journal of Business Research. Dr Belch is a member of the editorial review board of the Journal of Advertising. He has received outstanding teaching awards from undergraduate and graduate students numerous times, including the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2007.