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Marketing Research
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Marketing Research, 4/e

Joseph F. Hair Jr, Kennesaw State University
Bryan A. Lukas, University of Melbourne
Kenneth E. Miller, University of Technology, Sydney
Robert P. Bush, Louisiana State University
David J. Ortinau, University of South Florida

ISBN: 1743078765
Copyright year: 2014

About the authors



Joseph F. Hair Jr is a marketing professor in the Coles School of Business at Kennesaw State University. Joe has published more than 30 academic texts, and his research has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing and many other journals. He is a Distinguished Fellow of the Academy of Marketing Science (AMS), Society for Marketing Advances (SMA) and Southwestern Marketing Association (SWMA). Joe has served on the board of directors of numerous organisations and is an active consultant and expert witness.

Bryan A. Lukas is a marketing professor in the Faculty of Business and Economics at the University of Melbourne, where he is head of the marketing group in his department. Bryan holds several academic awards, including Best Paper awards from the American Marketing Association and the Australian and New Zealand Marketing Association. He is also certified as a Certified Practising Marketer (CPM) by the Australian Marketing Institute. Bryan has published several academic texts, and his research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Marketing. Journal of Management, Journal of Service Research and many other journals. Bryan is an active consultant to both public and private organisations and serves frequently as an expert witness in legal disputes.

Kenneth E. Miller is a marketing professor in the School of Marketing at the University of Technology, Sydney, where he has also served as Dean of the Faculty of Business and Head of the School of Marketing. Ken is past chairperson of Interviewer Quality Control of Australia (IQCA), which is an industry-wide body set up to assure minimum quality standards within the market research industry. He is also a Fellow of the Australian Marketing Institute (AMI). Ken has published a number of academic texts, and his research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Business Research, Journal of Retailing, Journal of Travel Research and many other journals. Ken has served on the board of directors of several organisations and is a marketing consultant and expert witness in legal disputes.

Robert P. Bush is a marketing professor in the College of Professional Studies at Louisiana State University, Alexandria. He has published and edited several academic texts, and his research has appeared in the Journal of Advertising, Journal of Marketing Education, Journal of Retailing and many other journals. Bob is a consultant to a wide range of public and private organisations.

David J. Ortinau is a marketing professor in the College of Business Administration at the University of South Florida, where he has won awards both for outstanding research and for teaching. He is also a recipient of the 2001 Society for Marketing Advances Fellow award. He has published several academic texts, and his research has appeared in the Journal of Retailing, Journal of Business Research, Journal of Services Marketing and many other journals. David consults for a variety of corporations and small businesses.

Marketing Research 4e

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