Services Marketing (SIE)

Services Marketing (SIE): Integrating Customer Focus Across the Firm, 7/e

Valarie A. Zeithaml, University of North Carolina-Chapel Hill
Mary Jo Bitner, Arizona State University-Tempe
Dwayne D. Gremler, Bowling Green State University-Bowling Green
Ajay Pandit, Faculty of Management Studies, University of Delhi

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