Learning Objectives (See related pages) Illustrate the importance of customers in successful service delivery and cocreation of service experiences. Discuss the variety of roles that service customers play: productive resources for the organization, contributors to quality and satisfaction, competitors. Explain strategies for involving service customers effectively to increase satisfaction, quality, and productivity.
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Home > Chapter 12 > Learning Objectives

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Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16

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