Site MapHelpFeedbackInstructor Resources
Instructor Resources
(See related pages)

Section 01 TOC and Active Learning (39.0K)

Section 02 Syllabus Design (38.0K)

Section 03 Instruction Aids (421.0K)

Section 04 PowerPoint Slides (21.0K)

PPT (16745.0K) McGraw-Hill Education provides you with multiple options for creating and giving your tests:

** NEW** TestGen® For Mac and Windows

Due to the evolving needs of our users around generating high quality print test experiences, McGraw-Hill Education is providing a free copy of industry leading test generation software TestGen® to users of this title beginning April 15, 2016. Furthermore, due to its limitations to function with the latest browsers and operating systems, McGraw-Hill Education will be discontinuing EZ-Test Online and we will be transitioning our users from EZ-Test Online to TestGen®. In the meantime, we do hope you take some time to start exploring the robust new features present in TestGen®, such as:

  • Cross-platform software compatibility with Windows and Mac
  • Multiple LMS export formats, including Blackboard, Moodle, Desire2Learn, and Sakai
  • Highly customizable formatting and editing options

Should you have any questions please don’t hesitate to contact your local Learning Technology Representative.

Test Bank files - Zeithaml_SMICFAF_7e_TestGen_Files (1384.0K)

Instructor Quick Start Guide - TestGen Instructor Quick Start Guide

Software Download for Windows - TestGen for Windows

Software Download for Mac - TestGen for Mac


Test Bank (Word). Here are the test bank questions delivered as Word files for maximum ease in use. The test bank word files can be downloaded below:

Zeithaml, 7e - Word Test Bank (769.0K)

After downloading this compressed (zip) file to your system, extract its contents by following the Extraction/WinZip Wizard.


McGraw-Hill provides you with two options for creating and giving your tests:

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/9353160774/521038/tbwordimage.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (6.0K)</a>
OPTION 1) Test Bank (Word). Here are the test bank questions delivered as Word files for maximum ease in use. The test bank word files can be downloaded below:

Zeithaml 6e Print Word Testbank (1225.0K)

After downloading this compressed (zip) file to your system, extract its contents by following the Extraction/WinZip Wizard.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/9353160774/521038/tbeztestonlineimage.jpg','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (6.0K)</a>
OPTION 2) EZ Test Online allows you to create and print a test or create and deliver an online and printed (Word or PDF) test. The complete test bank for this textbook is available at http://www.eztestonline.com/. Follow the directions at the site to request a password and set up your course. User support is available at www.mhhe.com/eztest.







ZeithamlOnline Learning Center

Home > Instructor Resources