After reading this chapter, you should be able to

1. Discuss how business strategy influences the type and amount of training in a company.



2. Describe the strategic training and development process.



3. Discuss how a company's staffing and human resource planning strategies influence training.



4. Explain the training needs created by concentration, internal growth, external growth, and disinvestment business strategies.



5. Discuss the advantages and disadvantages of centralizing the training function.



6. Explain a corporate university and its benefits.



7. Discuss the strengths of a business-embedded learning function.



8. Discuss how to create a learning or training brand and why it is important



9. Develop a marketing campaign for a training course or program