Notes
Slide Show
Outline
1
How to Evaluate Advertising Media
A Marketing Series Training Session
2
Media Categories
Print
Electronic
3
Print Media
Fliers
Coupons
Mailings
Posters
Billboards
Magazines
Newspapers
4
Electronic Media
Radio
Television
World Wide Web
5
Return on Investment
Evaluate costs
Production
Distribution
Promotion
Evaluate effectiveness
Additional profitability
Additional dollar sales
Number of new customers
6
Marketing Training:
Next Steps
Marketing Strategy
Marketing Our Business