How to Evaluate Advertising Media
A Marketing Series Training Session |
Electronic |
Fliers | |
Coupons | |
Mailings | |
Posters | |
Billboards | |
Magazines | |
Newspapers |
Radio | |
Television | |
World Wide Web |
Evaluate costs | ||
Production | ||
Distribution | ||
Promotion | ||
Evaluate effectiveness | ||
Additional profitability | ||
Additional dollar sales | ||
Number of new customers |
Marketing
Training:
Next Steps
Marketing Strategy | |
Marketing Our Business |