Notes
Slide Show
Outline
1
How to Evaluate Advertising Media
  • A Marketing Series Training Session
2
Media Categories
  • Print
  • Electronic
3
Print Media
  • Fliers
  • Coupons
  • Mailings
  • Posters
  • Billboards
  • Magazines
  • Newspapers
4
Electronic Media
  • Radio
  • Television
  • World Wide Web
5
Return on Investment
  • Evaluate costs
    • Production
    • Distribution
    • Promotion
  • Evaluate effectiveness
    • Additional profitability
    • Additional dollar sales
    • Number of new customers
6
Marketing Training:
Next Steps
  • Marketing Strategy
  • Marketing Our Business