How to Evaluate Advertising Media
A Marketing Series Training Session

Media Categories
Print
Electronic

Print Media
Fliers
Coupons
Mailings
Posters
Billboards
Magazines
Newspapers

Electronic Media
Radio
Television
World Wide Web

Return on Investment
Evaluate costs
Production
Distribution
Promotion
Evaluate effectiveness
Additional profitability
Additional dollar sales
Number of new customers

Marketing Training:
Next Steps
Marketing Strategy
Marketing Our Business