MANAGEMENT: A Global and Entrepreneurial Perspective, 12/e
Heinz Weihrich Mark Cannice Harold Koontz (Late)
ISBN: 0070660190 Copyright year: 2008
Heinz Weihrich
Professor of Global Management and Behavioral Science
Masagung Graduate School of Management
University of San Francisco
Mark Cannice
Associate Professor of Entrepreneurship
Founding Executive Director
USF Entrepreneurship Program
University of San Francisco School
of Business and Management
Harold Koontz
(Late) Professor of Management
University of California
Los Angeles
Testbank and Asian Perspective Slides developed by Mr Karminder Ghuman, Assistant Professor and HoD of the MBA Program, GJ-IMT, Mohali, India.
ABOUT THE BOOK:
Management integrates theory with practice with the objective of helping its readers in developing sound concepts and in applying them in their managerial career. This edition builds on its global focus by incorporating new examples from leading world organizations. It also looks at entrepreneurship in a big way to illustrate that individual and organizational entrepreneurship is a major managerial challenge and opportunity in the 21st century. Examples and cases of entrepreneurial innovation have been integrated throughout the text. As the earlier editions, this edition is also modeled on the systems approach to management and it looks beyond North America to bring in examples from the European Union, Asia (including India), and Latin America.
SALIENT FEATURES:
Covers current topics of interest including Blue Ocean Strategy, M-Commerce, Customer Relationship Management, Value and Supply Chain Management and Outsourcing
A case study, The Global Car Industry Case, which runs through all the 6 parts of the book helps in analyzing different aspects of the important car industry
In-chapter boxed exhibits called International Perspective provide additional insights and illustrate a particular aspect of managing in modern global organizations
In-chapter Entrepreneurial Perspective boxes and the part-closing Entrepreneurial Focus cases illustrate the importance of entrepreneurship in management
A Business Plan Outline based on best practices in Silicon Valley enables readers to plan and communicate their entrepreneurial vision
End-of-chapter International Case, For Discussion questions, Exercises/Action Steps aid students in assimilating and internalizing the concepts studied
End-of-chapter References and Internet Research encourage students for further research on the concepts discussed in the respective chapters
A running glossary (notes in the margin of the pages) and end-of-chapter Key Ideas and Concepts for Review are useful recapitulating aids
End-of-book Name Index and Subject Index will help the readers in locating entries accurately
2008
Tata McGraw-Hill