Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin holds a B.A. (magna cum laude), MBA and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy.

Professor Kerin has published six books including Marketing, Ninth Edition (McGraw-Hill/Irwin 2009), Marketing Mix Decisions: New Perspectives and Practices (American marketing Association 2008) and Strategic Marketing Problems: Cases and Comments, Eleventh Edition (Prentice Hall 2007). He has authored over 70 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Journal of Advertising Research, and Journal of Applied Psychology. He also serves on numerous journal editorial review boards. Professor Kerin served as Editor of the Journal of Marketing (1988-1990), as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994), and as a member of the Board of Governors of the Academy of Marketing Science (1998-1994). He is currently Vice-Chairman of the Board of Trustees for the American Marketing Association Foundation.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, Master of Business Administration, and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning.

Dr. Hartley's research has appeared in such publications as the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research, and Industrial Marketing Management. An article published in the Journal of the Academy of Marketing Science received the Best Article of the Year Award. Other books include Business-to-Business Advertising, Marketing: Canadian Insights and Applications, and several international case and principles texts. He is an active consultant to firms such as Texas Instruments, Samsonite, Citicorp, Sundstrand, and Coors, and has served as an expert witness regarding the use of marketing research in litigation. He is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educator's Association.

William Rudelius is a professor at the University of Minnesota. He holds a BS degree in Mechanical Engineering from the University of Wisconsin, and an MBA in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has served as a communications officer in the U.S. Air Force, worked as an engineer in jet engine and aerospace departments of General Electric, directed an economic analysis section of a contract research center, and taught marketing at the University of Minnesota-Twin Cities, and the University of St. Thomas in Minnesota.

Professor Rudelius has co-authored five books, including Marketing, Ninth Edition. In addition to Canadian and Australia editions, Professor Rudelius has worked actively in developing adaptations of Marketing in Polish, Russian, Ukrainian, Spanish, Portuguese, Italian, French, and Chinese. A Thai edition will appear shortly. His articles have appeared in various academic journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review, and Business Horizons. Professor Rudelius’ research interests include new product development, market segmentation and analysis, and high-technology startups. During the past 15 years, he has taught extensively in nine European countries from France to Bulgaria, Poland, and Russia. Professor Rudelius serves on the board of directors for several business and non-profit organizations.

Lau Geok Theng is currently Associate Professor in the Department of Marketing, Business School, National University of Singapore (NUS). He obtained his PhD from Ivey School of Business, University of Western Ontario, Canada.

Professor Lau has been active in training and educating professionals and executives and in offering consultancy services to various business corporations and government departments, including SingTel Private Limited, Asia Pacific Breweries, Knight Frank, Singapore Ministry of Defence, Singapore Jurong Town Corporation, L’Oreal Singapore, Tong Garden Food Products, Super Galvanising Private Limited, and Genetic Modification Advisory Committee. Professor Lau has taught executive programs under NUS Business School Office of Executive Programs for Samsung, Toshiba, Johnson and Johnson, and BAX Global. He was the Program Director for the Small and Medium Enterprise Development Program conducted for the Economic Development Board, Libya by NUS Extension and Singapore Cooperation Enterprise.

Professor Lau has co-authored several books including Business Marketing: An Asian Perspective, Principles of Marketing: An Asian Casebook, Higher Productivity through Human Resource Development and Franchising, Strategic Business Opportunities in the Growth Triangle, and Starting a Small Business in Singapore. His papers have also appeared in international journals such as Supply Chain Management: An International Journal, Journal of Business to Business Marketing, Journal of Business and Industrial Marketing, Case Research Journal, Journal of Market-Focused Management, Journal of Asian Business, Industrial Marketing Management, and Journal of Retailing and Consumer Services. Professor Lau was the Assistant Dean of NUS Business School (2004–2007) and is the Chief Editor of the Asian Case Research Journal. He is Vice President of Singapore Institute of Purchasing and Materials Management. He won the Marketing Department Outstanding Educator’s Award in NUS Business School in 2008/2009.