Instructor's Resource DVD (ISBN 978-007-128280-2)

The Instructor's Resource DVD includes the following:

• Instructor's Manual. This includes detailed lecture notes and discussions.
• PowerPoint Slides. The PowerPoint presentation features slides that can be used and personalized by instructors to help present concepts to students efficiently.
• Cases Teaching Notes. These include discussion notes and answers to the questions on the end-of-chapter cases.
• Test Bank. There are over 4,000 multiple-choice and short-answer questions.
• Survival Kit Instructions. These include suggestions for using items from the Instructor's Survival Kit for classroom teaching

EZ Test CD (ISBN 978-007-131126-7)

The EZ Test CD contains a comprehensive bank of test questions within a computerized test bank powered by McGraw-Hill's flexible electronic testing software program EZ Test. EZ Test is an easy-to-use program that allows instructors to select and create their own set of questions.

Instructor's Advertisements and Corporate Videos Resource DVD (ISBN 978-007-128282-6)

The Instructor's Advertisements and Corporate Videos Resource (IACVR) DVD consists of a collection of corporate videos on Asian companies and television commercials. Teaching notes and questions on each video are included.

Instructor's Survival Kit (ISBN 978-007-128281-9)

The Instructor's Survival Kit (ISK) contains product samples of Asian brands for use in the classroom to illustrate marketing concepts and encourage student involvement and learning. Today’s students are more likely to learn and be motivated by active participative experiences than by classic classroom lecture and discussion.