| When you have completed this chapter, you should be able to understand the following learning objectives (LO): |
| LO 1 | To consider various perspectives concerning the ethical aspects of advertising and promotion. |
| LO 2 | To consider various perspectives concerning the social aspects of advertising and promotion |
| LO 3 | To evaluate the social criticisms of advertising. |
| LO 4 | To examine the economic role of advertising and its effects on consumer choice, competition, and product costs and prices. |
