| Chapter Objectives (See related pages)
When you have completed this chapter, you should be able to understand the following learning objectives (LO): | LO 1 | To examine how advertising is regulated, including the role and function of various regulatory agencies. | LO 2 | To examine self-regulation of advertising and evaluate its effectiveness. | LO 3 | To consider how advertising is regulated by federal and state government agencies, including the Federal Trade Commission. | LO 4 | To examine rules and regulations that affect sales promotion, direct marketing, and marketing on the Internet. |
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