After reading this chapter, you should be able to: discuss environmental analysis and two types of market screening explain market indicators and market factors describe some statistical techniques for estimating market demand
and grouping similar markets appreciate the value to businesspeople of trade missions and trade
fairs discuss some of the problems market researchers encounter in foreign
markets understand the difference between country screening and segment screening identify the sources of information for the screening process appreciate the utility of the Internet as a source of market research
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2002 McGraw-Hill Higher Education