Student Center | Instructor Center | Information Center | Home

International Business : The Challenge of Global Competition, 8/e

Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American

Assessing and Analyzing Markets

Multiple Choice Quiz


1	A version of environmental scanning in which the firm identifies desirable markets by using the environmental forces to eliminate the less desirable markets is known as:
		A)	environmental screening.
		B)	market screening.
		C)	market scanning.
		D)	modified scanning.


2	________________ is a procedure in which a firm scans the world for changes in the environmental forces that might affect it.
		A)	environmental screening.
		B)	worldwide screening.
		C)	environmental scanning.
		D)	worldwide scanning.


3	For some time, environmental scanning has been used by management during the planning process to provide information about:
		A)	world threats and opportunities.
		B)	changes in environmental regulations.
		C)	environmental groups that could hinder the company's sale of products.
		D)	domestic environmental changes.


4	_____________ is a market screening procedure.
		A)	Country screening.
		B)	Segment screening.
		C)	both "a" and "b".
		D)	none of the above.


5	Imports are ________ a measure of the full market potential.
		A)	never
		B)	rarely
		C)	generally
		D)	always


6	Which of the following may cause imports of a certain product to cease?
		A)	A competitor decides to produce locally.
		B)	Changes in a country's political structure.
		C)	Both "a" and "b".
		D)	None of the above.


7	In the development of an index of e-commerce potential for Latin America, market size is calculated as: size of the urban population plus:
		A)	GNP/capita.
		B)	GDP/capita.
		C)	PPP/capita.
		D)	electricity consumption.


8	The Latin American countries with the most e-commerce potential are Chile, Brazil, Argentina and:
		A)	Mexico.
		B)	Bolivia
		C)	Ecuador
		D)	Venezuela


9	Market factors:
		A)	are the same as market indicators.
		B)	correlate highly with economic conditions.
		C)	correlate highly with government policies.
		D)	correlate highly with market product demand.


10	Using a market factor that is successful in one market to estimate demand for a similar market is known as:
		A)	market factor analysis.
		B)	estimation by analogy.
		C)	estimation analysis.
		D)	correlation analysis.


11	A statistical technique by which successive observations of a variable at regular time intervals are analyzed to establish regular patterns that are used for establishing future values is:
		A)	trend analysis.
		B)	regression analysis.
		C)	time-series analysis.
		D)	correlation analysis.


12	A statistical technique that divides objects into groups so that the objects within each group are similar is:
		A)	factor analysis.
		B)	trend analysis.
		C)	regression analysis.
		D)	cluster analysis.


13	The third screening phase of market screening looks at:
		A)	basic need potential.
		B)	political and legal forces.
		C)	financial and economic forces.
		D)	sociocultural forces.


14	Import restrictions:
		A)	are generally negative.
		B)	are generally positive.
		C)	can be positive or negative.
		D)	are always negative.


15	The fifth screening phase of market screening looks at:
		A)	competitive forces.
		B)	political and legal forces.
		C)	sociocultural forces.
		D)	financial and economic forces.


16	A group of businesspeople and/or government officials (state or federal) that visits a market in search of business opportunities is called a:
		A)	selection committee.
		B)	selection mission.
		C)	trade fair.
		D)	trade mission.


17	Nielsen has a subsidiary devoted to research on internet marketing called Nielsen NetRatings. One of Nielsen's recent studies found that _________ and _________ lead the world for click rates for internet ad banners.
		A)	the United States, Canada.
		B)	New Zealand, Ireland.
		C)	Japan, the United Kingdom.
		D)	Germany, Mexico.


18	A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sale of their products is known as a:
		A)	trade fair.
		B)	trade exhibition.
		C)	commerce fair.
		D)	commerce exhibition.


19	__________ are "factories" of new digital information production.
		A)	search engines.
		B)	portals.
		C)	infomediaries.
		D)	cyberoptics.


20	Market researchers may encounter technical difficulties such as:
		A)	unavailability of up-to-date street maps.
		B)	lack of general access to telephones.
		C)	poor mail service.
		D)	all of the above.

2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.