After reading this chapter, you should be able to: understand the significance of culture for international business understand the sociocultural components of culture appreciate the significance of religion to businesspeople comprehend the cultural aspects of technology grasp the pervasiveness of the Information Technology Era understand why businesspeople must follow the worldwide trends of
formal education discuss the impact of the "brain drain" and the "reverse
brain drain" on developed and developing nations appreciate the importance of the ability to speak the local language recognize the importance of the unspoken language in international
business discuss the two classes of relationships within a society discuss Hofstede's four cultural value dimensions | 
2002 McGraw-Hill Higher Education