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International Business : The Challenge of Global Competition, 8/e
Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American
Sociocultural Forces



1

Which of the following is not one of the six rules of thumb for going business across cultures?
A)establish trust.
B)be prepared.
C)do things quickly.
D)understand the importance of language.
2

Culture is the sum total of beliefs, rules, techniques, institutions and artifacts that characterize human populations. Culture is:
A)innate.
B)independent of various aspects of a society.
C)shared.
D)unique.
3

The belief in the superiority of one's own ethnic group is referred to as:
A)ethnocentricity.
B)egotism.
C)biocentricity.
D)culturalism.
4

In order to learn to live with other cultures, an international business manager's first step is to:
A)visit the country as a tourist.
B)learn the language.
C)do extensive research.
D)realize that other cultures exist and are often different from one's own.
5

A key determinate in the evaluation of managers is:
A)who one knows in the United States.
B)the school one attends and family background in Great Britain.
C)performance in France.
D)family ties in Italy.
6

One reason for Disney's financial problems in Paris was:
A)poor balance sheet and income statement presentation
B)the European attitude towards trust in business relationships.
C)the arrogant and insensitive attitude of Disney executives to European business culture.
D)all of the above.
7

Aesthetics is a culture's sense of:
A)religion.
B)beauty and good taste.
C)man-made objects.
D)human interaction.
8

The cultural characteristic that probably presents more adaptation problems for Americans overseas than does any other is attitudes toward:
A)time.
B)religion.
C)authority.
D)money.
9

American preoccupation with _____________ is a formidable barrier to the establishment of successful business relationships with Asian and Middle Eastern executives.
A)power.
B)long-term goals.
C)monthly profit and loss statements.
D)authority.
10

Probably one of the most vexing problems for the newcomer to Latin America is:
A)the laziness of the workers.
B)the poor working conditions.
C)the government corruption.
D)the manana attitude.
11

In Spain, the three-hour siesta is disappearing because:
A)both husbands and wives work, leaving no one at home to prepare the meal that precedes the siesta.
B)of pressure from the other countries in the EU that take shorter lunch breaks.
C)longer commutes from the suburbs make it more difficult to dash home for a siesta.
D)all of the above.
12

Marketers find it difficult to introduce products in many foreign markets because of:
A)high import tariffs.
B)peoples' attitude toward change.
C)government restrictions.
D)high transportation costs.
13

The _____________ work ethic views work as a moral virtue and looks unfavorably on the idle.
A)Protestant
B)Confucian
C)Shinto
D)all of the above.
14

The primary religion in Japan is:
A)Shintoism.
B)Confucianism.
C)Sikhism.
D)Buddhism.
15

Knowledge of the caste system is important to managers because castes:
A)denote a potential for social unrest.
B)are an indication of low labor costs.
C)are the basis of the social division of labor.
D)are outlawed by many governments.
16

____________ refers to all man-made objects.
A)Economies
B)Material culture
C)Technology
D)Man-made culture
17

Technological superiority is the goal of most companies, but is especially important to international companies because it:
A)Technological superiority is the goal of most companies, but is especially important to international companies because it:
B)holds the international division of labor constant.
C)can hinder the formation of competitive alliances.
D)can give a firm confidence to enter a foreign market when other companies are already established there.
18

The fear of the boomerang effect has caused some American firms to:
A)restrict the sale of their technology to the Japanese.
B)cancel plans to enter the Chinese market.
C)pull operations out of Russia.
D)avoid Australia all together.
19

Lingua franca refers to:
A)an international language.
B)the French language.
C)the native language.
D)the foreign language used to communicate among a nation's diverse cultures.
20

Gifts which are generally universally acceptable are:
A)white or yellow roses.
B)knives.
C)clocks.
D)chocolate, red roses and a good Scotch whiskey.




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