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Brannan: A Writer's Workshop
A Writer's Workshop: Crafting Paragraphs, Building Essays
Bob Brannan, Johnson County Community College

Writing Persuasively-Combining Patterns of Development

Glossary

argument  a formal type of persuasion that tries to move a target audience using reasons supported by evidence and refuting opposing reasons
persona  the image a writer presents of himself or herself
persuasion  a pattern of essay development: trying to move the reader to agreement with a point or to some action