Summary

1.

Persuasion is the act of moving someone to accept an idea or perform an action.

2.

Argument is a more formal persuasion that tries to move a target audience using reasons supported by evidence and refuting opposing reasons.

3.

Persuasive speaking and writing are a regular part of our daily lives.

4.

Argumentation requires a clearly defined issue and position.

5.

Aside from appeals to the mind, or evidence, an argument benefits from emotional appeals and persona.

6.

Arguments should avoid errors in logic, including oversimplifying and under-qualifying.

7.

A writer can connect with her audience by showing that she is part of it, understands what the readers need to know, and shares in their beliefs and concerns.

8.

Insulting or trying to intimidate an audience is a poor persuasive strategy.

9.

Argument essays are frequently arranged by order of importance.

10.

Writing is never complete until it has gone through several revisions and careful editing.

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