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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Public Relations

Chapter Outline

Defining Public Relations
A Short History of Public Relations
Organization of the Public
Relations Industry
Departments and Staff
The Public Relations Program
Information Gathering
Planning
Communication
Evaluation
Economics
PR Online
Career Outlook: Public Relations
Main Points
Questions for Review
Questions for Critical Thinking
Key Terms
Suggestions for Further Reading
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