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Chapter Outline
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PREVIEW
WHAT IS PUBLIC RELATIONS?
A Working Definition
Public Relations Practitioners’ Work
DEVELOPING RELATIONSHIPS BASED ON TWO-WAY COMMUNICATION
INFLUENCING GROUPS, POLICIES, AND ISSUES
THE PUBLICS IN PUBLIC RELATIONS
USING COMMUNICATION SKILLS EFFECTIVELY
DISTINGUISHING PUBLIC RELATIONS FROM RELATED FIELDS
PUBLIC RELATIONS PROFESSIONALS AT WORK
THE MANAGEMENT AND LEADERSHIP FUNCTIONS OF PUBLIC RELATIONS
Advancing Socially Responsible Behavior
Public Relations Leaders and Decision Making
SCOPE OF THE PUBLIC RELATIONS INDUSTRY
A PROFILE OF PUBLIC RELATIONS PRACTITIONERS
Education
Salaries
Age and Gender
SUMMARY







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