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Multiple Choice
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1

Public relations is defined as a _____________ within an organization.
A)media-communication function
B)consumer-community function
C)leadership-management function
D)management-media function
2

In order to balance organizational goals with societal expectations, a public relations practitioner must
A)practice one-way communication.
B)communicate with all relevant internal and external publics.
C)communicate with both relevant and irrelevant publics.
D)focus on external publics.
3

Social marketing involves
A)organizing social events to benefit a non-profit agency.
B)joining social groups to promote an organization.
C)working on behalf of a social cause that benefits society as a whole.
D)marketing an organization to specific social groups.
4

As part of its management function, public relations practitioners might
A)develop new products.
B)layout sales ads.
C)determine employee salary ranges.
D)assist in influencing or changing public policy.
5

A public is defined as a group of individuals or organizations who
A)work for the same company.
B)have a relationship with an organization.
C)use the same product.
D)are boycotting a corporation.
6

Responsible behavior is characterized by
A)influencing those in a position of responsibility.
B)avoiding conflict.
C)influencing those whose opinions are obviously incorrect.
D)serving the public interest.
7

The communication direction that helps a public relations practitioner obtain commitments and resolve problems is
A)one-way.
B)internal.
C)two-way.
D)external.
8

One of the most important influences on a public relations program's objectives and strategies is
A)research.
B)implementation.
C)media coverage.
D)shareholder opinion.
9

An entry-level PR practitioner must
A)be able to write, design and produce materials for the media.
B)be skilled at public speaking.
C)have relationship skills.
D)all of the above.
10

Some public relations practitioners believe their most important responsibility is
A)interpreting the company's position to its publics.
B)garnering media attention for the company.
C)interpreting the public opinion climate to management.
D)organizing employee appreciation events.





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