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True or False
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1

Mass media is most effective during the critical stages of interest and evaluation.
A)True
B)False
2

The process of stakeholder analysis is fundamentally different from the public relations communication process.
A)True
B)False
3

Shared experience is necessary for communication to occur.
A)True
B)False
4

Three basic considerations of media selection are audiences, timing and budget.
A)True
B)False
5

Public relations action means putting the intended message into written form.
A)True
B)False





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