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True or False
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1

When selecting a company spokesperson, what matters most is that person's ability to add value to the brand.
A)True
B)False
2

65 percent of consumers feel that businesses care more about coming up with something that fits their lifestyle rather than selling them existing products.
A)True
B)False
3

Voluntary self-regulation is the primary reason why unsubstantiated claims are not allowed to proliferate in advertising.
A)True
B)False
4

The goal of consumer affairs units is to respond to consumer complaints by denying everything.
A)True
B)False
5

Frequently, organizations staff their consumer affairs units with lawyers.
A)True
B)False





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