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Post: Business and Society 10e
Business and Society: Corporate Strategy, Public Policy, Ethics, 10/e
James Post, Boston University
Anne T Lawrence, San Jose State University
James Weber, Duquesne University
Business and the Media

Chapter Objectives

Media communications-the World Wide Web, televisions, DVDs, CDs, radios, newspapers, movies, and books-have an enormously important effect on the relationship between business and the general public. Some argue that the recent growth and concentration of media businesses in the United States have increased the power of that industry over society to an unsettling level. This increase in media's influence draws attention to critical media issues and the importance of media businesses' social responsibilities.

This chapter focuses on these key questions and objectives:


1

How has the media industry increased its influence on business and the general public?

2

What are the major issues at the core of the media's ethical and social responsibilities?

3

How have governments around the world regulated the use of the media for business, especially the tobacco industry?

4

How can businesses influence their image in the media?




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