 |  Business and Society: Corporate Strategy, Public Policy, Ethics, 10/e James Post,
Boston University
Anne T Lawrence,
San Jose State University
James Weber,
Duquesne University
Business and the Media
Chapter Summary- The influence of the media industry has significantly increased through the merger of old media industries-radio, television, books, and newspapers-with new media industries-the Internet, cable, and wireless communication.
- The major issues that provide focus for the media's ethical and social responsibilities are the image issue, the values issue, the fairness and balance issue, and the free speech issue.
- Many governments, especially the United States, have regulated the tobacco industry's use of print, radio, and television ads. The U.S. government also has banned distribution of merchandise with a tobacco company's logo, advertisement at converts or sporting events, and other media activity.
- There are many ways businesses can improve their media image. Effective media strategies include a public relations program, crisis management, and media training for key employees. Crisis management guidelines include defining the problem, setting goals, managing information, planning for the worst case, and not giving up.
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2002 McGraw-Hill Higher Education