Student Center | instructor Center | information Center | Home

Marketing Research: Within a Changing Information Environment, 2/e

Joseph Hair, Louisiana State University
Robert Bush, University of Memphis
David Ortinau, University of South Florida

Data Analysis: Testing for Association

Multiple Choice Quiz


1	Two variables sharing a relationship in which the strength and/or direction of their relationship changes over the range of both variables are said to share a _________________________________ relationship.
		A)	linear
		B)	curvilinear
		C)	asymmetrical
		D)	bi-polar
		E)	uni-polar


2	The amount of change in one variable that is consistently related to the change in another variable of interest is described by
		A)	multi-variation
		B)	derivative variation.
		C)	bi-polar variation.
		D)	covariation.
		E)	scattered valuation.


3	The X-Cel Corporation is preparing a “visual aid” to assist in the firm's initial evaluation of the covariation believed to exist between several variables of interest ot the firm. The firm is most likely to create a(n):
		A)	scatter diagram.
		B)	Likert scale.
		C)	ANOVA chart.
		D)	line graph.
		E)	bar graph.


4	______________ analysis allows the researcher to test for significance between the frequency distributions of two or more groups.
		A)	Modal
		B)	ANOVA
		C)	Frequency
		D)	Distribution
		E)	Chi-Square


5	A researcher who requires a statistical measure of the strength of a linear relationship between two metric variables is likely to employ the:
		A)	ANOVA test.
		B)	Pearson Correlation Coefficient.
		C)	MANOVA Theorum
		D)	t-test
		E)	f-test


6	Use of the Pearson Correlation Coefficient requires the researcher to assume that:
		A)	the two measures have been measured using interval—or ratio-scaled measures.
		B)	the nature of the relationship of interest is linear.
		C)	the variables of interest come from a bivariate normally distributed population.
		D)	all of the above.
		E)	none of the above.


7	The _____________________________ is a number used to measure the proportion of variation in one variable accounted for by another
		A)	Spearman rank order
		B)	coefficient of determination
		C)	bivariate regressor
		D)	regression coefficient
		E)	variation coefficient


8	If two variables have been measured using ordinal scales, the ______________________ can be used to measure the linear association between them.
		A)	coefficient of determination
		B)	bivariate regressor
		C)	regression coefficient
		D)	Spearman rank order correlation coefficient
		E)	variation coefficient


9	The X-Cel Corporation is preparing to forecast sales for the coming year. For this purpose, the firm is most likely to employ:
		A)	mean analysis.
		B)	binominal coefficient analysis.
		C)	Spearman rank order analysis.
		D)	bivariate regression analysis.
		E)	the F-test.


10	Traditional regression analysis assumes that:
		A)	a linear relationship exists between the dependent and predictor variables.
		B)	the predictor and independent variables tend to move in the same way over time—although a causal relationship cannot be proven.
		C)	the variables of interest are, except for “dummy” variables, are measured on interval or ration scales.
		D)	predictor and dependent variables are drawn from a bivariate normal population.
		E)	all of the above.


11	Which of the following is most likely to be used to produce a line of “best fit” for the data contained in a scattergram?
		A)	ordinary least squares
		B)	bi-modal analysis
		C)	the Spearman coefficient
		D)	the t-test
		E)	the F-test


12	The ______________________ coefficient is an indicator of importance of an independent variable in predicting a dependent variable.
		A)	mean
		B)	Spearman
		C)	regression
		D)	Chi-square
		E)	predictor


13	The X-Cel Corporation feels that the firm's sales are influenced by several major independent variables. In making its sales forecasts, the firm is most likely to employ:
		A)	bivariate regression analysis.
		B)	Chi-square regression analysis,
		C)	F factor regression analysis.
		D)	simple trend extrapolation
		E)	multiple regression analysis.


14	The ___________________________ coefficient is a “standardized” regression coefficient used to allow the researcher to directly compare independent variables having different units of measurement regarding their association with the dependent variable.
		A)	alpha
		B)	beta
		C)	Chi-square
		D)	Spearman
		E)	gamma


15	Independent variables that exhibit a high degree of ___________________ make it difficult to separate out the individual impacts of each independent variable upon the dependent variable.
		A)	multicollinearity
		B)	independence
		C)	isolation
		D)	strength
		E)	predictability

2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.