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Rue: Management: Skills and Application, 10e
Management: Skills and Application, 10/e
Leslie W Rue, Georgia State University - Emeritus
Lloyd L Byars, Georgia Institute of Technology
Managing Change and Culture

Learning Objectives


Identify the three major categories of organizational change.

List the three steps in Lewin's model for change.

Discuss several reasons employees resist change.

Identify numerous prescriptions for reducing resistance to change.

Summarize the four phases of an organizational development (OD) program.

Briefly describe four essential principles that organizations must follow to manage innovation.

Define corporate culture.

Describe the generic types of organizational culture.








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