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Rue: Management: Skills and Application, 10e
Management: Skills and Application, 10/e
Leslie W Rue, Georgia State University - Emeritus
Lloyd L Byars, Georgia Institute of Technology
The Basics of Management and Strategic Management

Learning Objectives


Define planning, and distinguish between formal and functional plans.

Contrast strategic planning with operational planning.

Define strategy, and explain the various levels of strategies.

Define strategic management, and explain the strategic management process.

Explain the differences among missions, objectives, policies, procedures, and rules.

Discuss the component parts of SWOT analysis.

Define a strategic business unit (SBU).

Discuss what organizational factors need to be evaluated in implementing a strategic plan.








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